Sessions on AI governance and first-party data run at The MarTech Summit London, which opens on 10 November at Convene 155 Bishopsgate. Both are areas where marketing teams need security and privacy teams to sign off.
We argued in an opinion piece that teams should give every AI agent its own identity and start it with no permissions, and that applies to marketing agents too.
The organisers list the people in the room as CMOs, CDOs, CCOs, heads of marketing, digital, CX and data and analytics, marketing transformation leaders and country managers, from retail, financial services, technology, telecommunications, travel, FMCG and healthcare. They expect more than 600 of them, and say about 85% are Director level or above.
More than 90 speakers run 33 sessions across three stages: strategic keynotes, a B2B stage and a B2C stage. The summit has a no-repeat rule for speakers, so this year’s line-up is new to the London stage. It includes Helen Bennett of Liverpool FC, Ashley Flight of JP Morgan Chase, Sesi Sijuade of Barclays and Ishaan Kaul of Reckitt.
Our first preview, AI Governance and First-Party Data at The MarTech Summit London, covers the six agenda tracks. The full agenda lists session times by stage.
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MarTech Edition, our sister publication, is a media partner of The MarTech Summit.
Source: The MarTech Summit London
